Oprah 2020 Vision Tour

Creative Direction • PRODUCTION DESIGN

Oprah’s teams at Harpo and the newly re-branded WW enlisted Berlin Cameron to bring Oprah’s 2020 Vision stadium tour to life. This tour hit the largest arenas in 9 cities across the US in the first few months of 2020 — each with a full day of events and programming for audiences of up to 20,000. I was brought on as a creative director and production designer to elevate the vision for the full day Oprah experiences. 

We used sustainably-made, highly reconfigurable design elements as guardrails for our design strategy, and Oprah’s mantras and life experiences as the north star for design direction — all with her vast audience in mind. To accompany the full day of on-stage talks with Oprah, we designed breakout areas, photo moments, branded kiosks and merch stands for tens of thousands of guests to hang, meet, photograph and shop.

Fast Company — I experienced Oprah for the first time on her 2020 live tour. This is what it was like
SF Chronicle — Oprah in SF to spread the word on wellness to healthy crowd of thousands
Forbes— Oprah’s 2020 Vision For Connection And Clarity
#oprahs2020visiontour — On Instagram

Objective:
Break the arena tour mold. We challenged ourselves to build an end to end experience that surprised, delighted and inspired 10K+ people per day to come together through a series of self-reflections and high energy days of wellness.

Team:
Production Company: Berlin Cameron
Project Creative Direction: Steven Phan
Project Art Direction: Lauren Espeseth
Agency CD: Joel Arnold
Managing Director: Robin Potash