My design approach layers my years of experience in set design, my curiosity for emergent culture and behavior, and my love of creative technology. Over the years, I’ve had the opportunity to work with Academy Award-winning filmmakers, a wild range of artists, and many forward-thinking businesses in the creation of products, stories, and experiences that live, shift, and move in culture

In 2020, I joined Meta as a Creative Director on the Experience Design Team. I lead the multi-disciplinary team, internal and agency-side, in unique, critical investments across all apps (IG, FB, WA, etc..) and hardware (Quest, Portal, etc...). That work included the company’s transition from Facebook to Meta through the development of their first physical environment, Meta Store, and the introduction of the metaverse. Across many of the experiences built at Meta and Meta Reality Labs in particular, creative technology played a critical role in demonstrating the potential of spatial computing.

Recently, I’ve joined the Experiences team at Google.

My love of experience design continues at home, where I spend my time building and renovating living spaces with my partner. Our love for craftsmanship and the old way of building has led to the development of small, slow-growing design and hospitality business in New York’s Catskill Mountains, which currently includes two rental cabins, a small farm, and a coffee shop.

I started my design and production career in 2010 when I began building sets. I still enjoy working in film whenever possible and have served as a production designer and art director for both motion and still photography projects. The most recent film I contributed to was The Humbling, directed by Oscar-winning director Barry Levinson, starring Al Pacino and Greta Gerwig. In 2014, I began working in the conception and execution of physical experiences and environments with the team at Invisible North, a NY-based experiential creative studio, where I helped create and helm the internal design and creative team.