Linkedin — B2B Connect

Creative Direction • Creative Production

LinkedIn B2B Connect 2015 was a touring proprietary platform allowing participants to experience the brand's suite of offerings in unconventional settings. By working in tandem with LinkedIn's data sciences team, an interactive event component was developed to shed light on some of the forward thinking insights that only LinkedIn can corroborate.

 
 
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Objective:
To help facilitate LinkedIn’s scaling from a professional connection hub to a multi-faceted business and utility services platform. The event served as one component of a much larger strategy to develop and promote LinkedIn as a viable tool for B2B networking.

Team:
Production: Invisible North
Team: Steven Phan (creative direction), Matthew Mark (design)

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