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HBO — HBO GO Tour


Creative Direction • Creative production

In 2017, HBO began providing college students across the country with free access to the streaming service HBO GO. To parallel the epic-ness of free HBO, we helped launch a touring study break on campuses across the US to spread the word. With stops at massive universities like USC, Boulder and University of Miami, huge turnouts and social shares helped bolster the brand’s visibility within their emerging target demographic.

 
 
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Objective:
To ramp up awareness of HBO GO among the crucial 18-24 demographic, specifically those who receive the product for free through their universities.

Team:
Production: Invisible North
Team: Steven Phan (creative direction), Lauren Espeseth (design), Christian Melgar (graphic design), Josh Pindjak (illustration)

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