Gap — Share Your Gift

Creative Consulting

The “Share Your Gift” experiential campaign saw tremendous footfall during it’s holiday season run at Chicago’s O’Hare Airport, one of the busiest hubs in the US. Interactive digital screens aimed at spreading goodwill and holiday cheer rewarded participants with gifts from Gap delivered through a novel chute. The integrated photo booth was designed to help you whip up an on-the-fly holiday card to send off to loved ones.

Objective:
Primarily designed to surprise and delight, the “Share Your Gift” activations at O’Hare sought to find some brightness and positivity for travelers caught up in the hectic fold of holiday air travel.

Team:
Production: Invisible North
Design Lead: Benjamin Harrison Bryant
Team: Steven Phan (design consulting), Matthew Mark (design consulting), Lauren Espeseth (design)