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ADIDAS — Goodbye Spring!


Creative Consulting • Design

In one single evening, Adidas Originals celebrated a momentous change-up with a SoHo party spanning both their outgoing Spring and incoming Wooster locations. Honoring the brand’s time spent at Spring Street, Joey Bada$$ and Pro Era popped by for an impromptu performance before the party ramped up with a VIP preview of the Wooster Street store.

 
 
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Objective:
To honor and celebrate the history of the brand at Spring Street while looking forward to the future of Adidas at Wooster Street.

Team:
Production: Invisible North
Design Lead: Benjamin Harrison Bryant
Team: Steven Phan (design consulting)

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