ADIDAS — Goodbye Spring!
Creative Consulting • Design
In one single evening, Adidas Originals celebrated a momentous change-up with a SoHo party spanning both their outgoing Spring and incoming Wooster locations. Honoring the brand’s time spent at Spring Street, Joey Bada$$ and Pro Era popped by for an impromptu performance before the party ramped up with a VIP preview of the Wooster Street store.
Objective:
To honor and celebrate the history of the brand at Spring Street while looking forward to the future of Adidas at Wooster Street.
Team:
Production: Invisible North
Design Lead: Benjamin Harrison Bryant
Team: Steven Phan (design consulting)
