A24 — “Hereditary” Stunts

CREATIVE PRODUCTION • PRODUCTION DESIGN

During a special midnight advance screening of Hereditary at SXSW, A24 took full advantage of knowing the names of everyone on the guest list. During the screening, A24 secretly made deliveries to hotel rooms across Austin. Already spooked by the film, guests returned to their rooms to find grotesque dolls and haunting scrawled messages on their doorstep.

Another tangential project for the film’s release: the 2018/2019 Evil Grandma Calendar. A24 shot 13 “Evil Grandmas” who were depicted worshiping Satan in their daily lives. I took on the creative direction of the shoot.

Indiewire — ‘Hereditary’: A24 Is Promoting Its Next Big Horror Movie By Sending People Terrifying Handmade Dolls
Vice — 'Hereditary' Has an Etsy Store and It's Disturbing as Hell
A/V Club — A24 is promoting Hereditary by leaving creepy dolls on people's doorsteps
Paste Magazine — A24 Is Promoting Its Horror Film Hereditary By Sending People Creepy Dolls

Objective:
To scare the hell out of everyone at the SXSW premiere.

Team:
Creative Direction: Steven Jos Phan, Lauren Espeseth
Prop Design & Creation: Sam Demke
Production: A24, Steven Jos Phan, Lauren Espeseth

Objective:
To promote the premier of “Hereditary” with a light-hearted A24 keepsake.

Team:
Production: A24
Creative Director: Steven Jos Phan
Art Director: Lauren Espeseth
Hair/Make-up/Wardrobe: Emily Shubert
Photography: Lina Bertucci