A24 — A Ghost Store
Creative Production • Production Design • Full Retail Fabrication
The six week experience in NYC's Chinatown was crafted as an experiential extension to David Lowery's 2017 film "A Ghost Story" (Casey Affleck, Rooney Mara) and a lead-up to the film's debut. The brick and mortar store came alive alongside a cryptic web campaign, inviting guests to stop by for a ghost sheet fitting to prepare for the “other side”.
The project was commissioned by acclaimed film production company A24 (Moonlight, Lady Bird, Hereditary) and brought considerable attention to the film's premiere.
Adweek (Digital Front Page) — Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story
LA Times — A24's spooky way of promoting Rooney Mara’s 'A Ghost Story'
Hollywood Reporter — A Ghost Store Takes the Pop-Up Concept to the "Other Side"
BizBash (Print Feature) — 8 New Photo Booth Ideas for Events
IndieWire — David Lowery’s Sundance Hit Comes to Ghostly Life
#aghoststore — On Instagram