Steven is a creative director leading multidisciplinary teams in the crafting of experiences for fellow people. His design methodology is centered around the ways that people interact with and learn from experiences — whether spatial, augmented, virtual, linear or interactive. 

Google 2023-2024

freelance design lead: Google I/O

Meta 2020-2023

Creative Director, Team Lead: Experience Design Team

Oprah 2019-2020

freelance creative director: Oprah’s 2020 Vision Tour

Spotify 2018-2020

freelance special projects: design & production

A24 2017-2019

freelance special projects: design & production

Invisible North 2014-2018

Executive Creative Director: Experiential Design & Production

Filmmaking 2012-2018

freelance production designer & art director: narrative & commercial film

Square Design 2011-2012

Production Manager: CNC fabrication

Case Studies:

  • Meta

    META STORE
    Creative Director Lead, Meta

    Steven led the internal creative team responsible for design and development of the first Meta Store from conception through to execution. The experience-led retail model was designed around integrated, immersive product demos, where Meta’s AR and VR hardware products best convey the promise of spatial computing. Creative tech, such as real-time mixed reality was developed (depth-sensing cameras, live compositing, VR app integrations) and launched by this team.

    CASE STUDY 01

  • Hunter

    CLOUD HOUSE
    Exec. Creative Director, Invisible North

    Steven led the agency team in crafting the concept, look and feel and SFX integrations required for the atmospheric installation.

    Capturing the misty spirit of the Scottish Highlands in a glowing cloud house in Grand Central Station in NYC took a bit of wizardry. Layers of SFX technology were woven together to deliver the effortless feeling scenography.

    CASE STUDY 02

  • Meta

    CONNECT 2022
    Creative Director Lead, Meta

    Steven co-led the creative team guiding the annual brand and experience for the annual keynote.

    Meta Connect 2022 was the company’s first experience presenting alongside the new Meta brand, and we created the visual style guide, presentation, event package, social media assets, sizzle reels, and more. The final visual direction became a balance of Meta’s newly launched virtual and Meta’s real-world HQ.

    CASE STUDY 03

  • Hermès

    SILK MIX
    Exec. Creative Director, Invisible North

    Steven led the agency team in crafting the concept and physical look and feel of the project.

    Silk Mix is an experience much like a classic record store — but with a twist of luxury added to the downtown grit. The sounds from decades of runway shows come alive through a clever use of technology in the form of RFIDs embedded in the records - fully invisible to shoppers.

    CASE STUDY 04

Past Project Overview:

  • A24

    A GHOST STORE
    Creative Director, Consultant

    Steven led the concept, set design, and production of A Ghost Store, an extension to David Lowery's 2017 film "A Ghost Story".

    The experiential concept-store came alive alongside a cryptic web campaign, inviting guests to stop by for a ghost sheet fitting to prepare for the “other side.” Simple pseudo-analog interactive tech and choreographed actors set the tone and mood.

  • Rihanna x Samsung

    ANTIDIARY SAMSUNG LAUNCH
    Exec. Creative Director, Invisible North

    Steven led the agency team in the production of several of the activations across the US.

    A joint partnership with many creative teams, including Punchdrunk - pioneers of Sleep No More, this Samsung Galaxy-led digital-physical scavenger hunt lead fans on a wild adventure across many internet rabbit holes and US cities.

  • Little River Cabin

    HOME RENOVATION
    Personal Project

    Between projects, Steven and his partner Lauren spend almost five years gut renovating an abandoned log cabin in the Catskill Mountains. They did all the design and build work themselves, from demolition to plumbing and electrical, including the engineering of a customized-for-our-needs geothermal HVAC system.

  • Meta

    CREATOR ZONES
    Creative Director Lead, Meta

    Steven led the internal creative team in our partnership with the Forever Young Foundation, NFL QB Steve Young’s community outreach organization.

    Meta partnered with FYF to build an inspiring community space with access to tools, resources and mentorship to foster growth in inner-city youth. Creative tech integrations leveraging VR helped bolster STEM learning applications.

  • The Humbling

    FEATURE FILM (2014)
    Art Director

    Philip Roth, dubbed the “incomparable American novelist” by New Yorker, penned the comic novel “The Humbling” in 2009. Five years later, Academy Award winning director Barry Levinson brought the story to life in film having cast both Al Pacino and Greta Gerwig to star.

  • Gap

    SHARE YOUR GIFT
    Exec. Creative Director, Invisible North

    Steven led the agency team in crafting the concept, look and feel and digital integrations for Gap’s holiday pop-up at Chicago’s O’Hare during the holiday season

    Interactive screens aimed at spreading holiday cheer rewarded participants with gifts delivered through a gift chute while an integrated Photo Booth whipped up on-demand holiday cards for loved ones.

  • Oprah

    2020 VISION TOUR
    Creative Director, Berlin Cameron

    Oprah’s teams at Harpo and the newly re-branded WW enlisted Berlin Cameron to bring Oprah’s 2020 Vision stadium tour to life. This tour hit the largest arenas in 9 cities across the US in the first few months of 2020 — each with a full day of events and programming for audiences of up to 20,000. I was brought on as a creative director and production designer to elevate the vision for the full-day Oprah experiences. 

    We used sustainably made, highly reconfigurable design elements as guardrails for our design strategy, and Oprah’s mantras and life experiences as the north star for design direction — all with her vast audience in mind. To accompany the full day of on-stage talks with Oprah, we designed breakout areas, photo moments, branded kiosks and merch stands for tens of thousands of guests to hang, meet, photograph and shop.

  • A24

    MIDSOMER STUNT
    Creative Director, Consultant

    To build an organic buzz around the release of A24's MIDSOMMAR, dozens of actors were cast and costumed in the film's original costumes and crashed the real Swedish Midsummer Festival in NYC, held annually on the summer solstice. An embedded team of still and video photographers captured the experience as curious onlookers were handed a caged bear toy – a cheeky reference from the film).

  • HBO GO

    COLLEGE TOUR
    Exec. Creative Director, Invisible North

    In 2017, HBO began providing college students across the country with free access to the streaming service HBO GO. To parallel the epic-ness of free HBO, we helped launch a touring study break on campuses across the US to spread the word. With stops at massive universities like USC, Boulder, and University of Miami, huge turnouts and social shares helped bolster the brand’s visibility within its emerging target demographic.