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Hunter Boots — Cloud House

Creative Consulting

This high-profile stunt launched in Grand Central Station and brought a bit of the Scottish Highlands to NYC. The calm, misty atmosphere inside the modern glass house transported guests from the perpetual chaotic energy of Vanderbilt Hall.

Forbes — How 160 Year Old Brand Hunter Is Focused On Experiential Marketing
PSFK — Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands
Paper Magazine — Hunter Boots Made It Rain at Grand Central Station
WWD — Hunter Brings Experiential Pop-up to Grand Central Terminal


How it Works: 
A team of SFX specialists were brought in to assist in the creation of a veritable microclimate replete with layers of mist and dense air — no easy task in a National Historic Landmark!

Production by Invisible North
Design Lead: Vanessa Noritz
Team: Steven Phan (design consulting), Matthew Mark (design consulting), Lauren Espeseth (design)